Competing Against Luck
In Competing Against Luck, Harvard Business School professor Clayton Christensen and his coauthors challenge the traditional belief that simply "knowing your customer" leads to innovation. Instead, they introduce the "Jobs to Be Done" framework, revealing that customers don't just buy products—they "hire" them to solve specific problems.
Author: Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

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