Competing Against Luck | Business | Mickle & More Second-Hand Books
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  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
  • Competing Against Luck | Business | Mickle & More Second-Hand Books
Competing Against Luck | Business | Mickle & More Second-Hand Books
Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books Competing Against Luck | Business | Mickle & More Second-Hand Books

Competing Against Luck

R175.00

In Competing Against Luck, Harvard Business School professor Clayton Christensen and his coauthors challenge the traditional belief that simply "knowing your customer" leads to innovation. Instead, they introduce the "Jobs to Be Done" framework, revealing that customers don't just buy products—they "hire" them to solve specific problems.

Author: Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan

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2 Items

Data sheet

Dimensions In Millimeters
L:229 W:153 H:21
Weight In Grams
373g
Page Count
262
Book Format
Paperback/Softcover
Author
Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan
Condition
Excellent

Specific References

ISBN
978-0-062-56523-5
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