SHIFT: How Top Real Estate Agents Tackle Tough Times

In SHIFT, real estate expert Gary Keller and his coauthors deliver a masterclass on navigating economic downturns and changing property cycles. This authoritative volume outlines 12 proven strategies designed to help real estate agents survive and thrive when market conditions change. From managing lead generation and mastering short sales to creative financing and tight expense re-margining, this handbook provides a step-by-step roadmap for outperforming the competition. It is an essential strategic playbook for shifting your operational focus, mindset, and tactics to build long-term real estate stability.

Author: Gary Keller

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